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Airplane Advertising – A Unique and Effective Form of Advertising

Advertisement is an important aspect of marketing. It plays an important role in attracting consumers. Marketers are thinking innovative and creative techniques to grasp the attention of the consumers. There is a competition going on between the organizations to win a large share of market and consumer. Recently, a new kind of advertising has been observed that is airplane advertising. It is considered to be the most effective advertising type in the modern era.

When advertising is concerned, the task is not only to create the seducing and memorable message, but to give a long-lasting impact on consumers. Today, it’s the utmost desire of any organization to create strong influence that will attract the people to the respect the organization, service or product against all other competitors. The aim of successful advertising is to make customer believe that it is impossible to live without the marketed product. Marketers persuade this in a tactical way so that customers feel incomplete without the product and purchase the product instantaneously. Keeping this strategy in mind, companies always need to be formulating creative and new methods to get its product and message in the market.

Benefits:
One should consider and formulate the benefits of advertising techniques for carrying out their latest campaign. Currently, large organizations have switched over to airplane advertising due to its immense benefits. This kind of advertising helps to approach large spectators in the chosen area which is expected to be highly populated. To carry out the advertising, a plane is hired to do the required job. The plane is then used to display the banner over the chosen area. This type of advertising can grasp the attention of a large number of people in one flight. Sometimes, these highly populated areas consist of thousands of people. Thus it is effective for mass audience and market.

The second important benefit is that in this method only one company’s advertisement is in the air. It is to be realized that only one advertisement in air means that all the people’s eyes and concentration will be on that one company’s product without any other competitor’s product in sight. This advertising may appear to be quite expensive but has long-lasting impact on a large number of consumers. Once the advertisement banner is made, the company has to pay for the flights.

The two kinds of Airplane Advertisement:
For the choice of marketer, a large number of different kinds of styles are available for airplane advertisement. The recognized and common form of advertisement is the text banner. Generally, it is a single layered banner comprising only numbers and letters in black. It is an excellent method to advertise about a sale or discounted offer at a store, to publicize a unique event or simply to display a company’s blog, email or website address.

The second technique is in the shape of usual advertisement but in a unique way. It is called as billboard advertisement. Usually it is in the form and size of a typical and common billboard encountered on the roads. This bill board will not be installed on the highway or road side but will be soaring in the sky. It can easily catch the attention of any person within that locality. It can be utilized in any way like simply displaying the logo of a company. This later suggestion is fruitful for those companies who have an established brand and have gained immense popularity among the consumers. There is a surety in this type of advertisement that can approach target audience in an original and unique way.

The Finer Points of Internet Auctions

WHAT IS A PENNY AUCTION?

Penny auctions have exploded in popularity with the massive growth of the internet. However, few people know the true origins of penny auctions.Beginnings actually stretch back to the Great Depression. Those were hard times for everyone, but even harder for farmers. Farmers struggled to bring in steady income because of droughts and crops not selling as well as they had previously. As a result, the banks would foreclose on the farmers who couldn’t keep up with their mortgage payments.

The banks weren’t satisfied with just repossessing the house, they wanted to raise as much capital as possible, so they resorted to selling off the possessions of the owners of the repossessed houses. There was not much the farmers could do about it so they began bidding ridiculously low prices, pennies, on the items while threatening others who dared to bid higher than a few pennies.

The auctions of today hardly resemble their tremulous beginnings. Being part of a penny auction today is exhilarating, fun, and addictive. It combines the selling format of auctioning with a little bit of chance factored in.Auctions are a game of strategy but also a game of luck.

The premise behind penny auctions is giving people the chance to win an item at a drastically reduced price.Auctions make that possible by spreading out the cost of the product among multiple bidders. In order for a person to take part in an auction, they must pay a set price for each bid. For example, if a person wanted to bid on a fifty dollar Amazon gift card then he would spend a dollar for each time a bid placed. If he ended up winning the gift card, then he would only have spent a few dollars for a fifty dollar gift card. Usually penny auctions sell bids in packages.

HOW PENNY AUCTIONS WORK!

The main foundation of penny auctions is the pay-per-bid format. It is the key that allows bidders to win items at the fraction of their retail value and allows the auction owners to keep their site profitable. Most y auction sites run on the same premise: people pay a set amount for each bid, whenever a person places a bid within the closing seconds of the auction time will be added, the last person left with a unique bid after the clocks runs out will win the item. There are a large variety of items that can be won, but they tend to be popular electronics or gift cards to popular stores.

There are two types of auctions: lowest unique bid auction and highest unique bid auction. Lowest unique auction sounds confusing but it is actually quite simple. A unique bid is when only one person has a bid at a certain price. Bids usually start at one penny, a bidder can then place a bid at two pennies. Until another bidder places a higher bid, the most recent bidder will be the lowest unique bid because that was the only bid at two cents and nobody bid higher. However, penny auctions generally don’t stop at one penny. It is not uncommon to find auctions that end up at a couple hundred dollars based on the popularity of the item being auctioned. However, the same principles apply for those auctions. Highest unique bid auctions follow the more traditional auction format such as eBay. The person with the highest bid at the end of the auction wins the item.

Auction site owners turn a profit by selling bids. Say twenty people are bidding on a ten dollar gift card at one dollar per bid, at the end of the auction if there were twenty bids placed in total then the site owner would have made twenty dollars with a ten dollar profit.Auctions do seem like a win-win situation:The site owner makes money while the bidder gets an item for dirt cheap. However, not everyone wins in penny auctions. The people who paid one dollar each bid but left with nothing to show for their investments will not be so happy.

HOW TO WIN!

Penny auction has a lot of chance mixed into it, but one can incorporate strategy that will help raise the chances of winning. Playing smart can make all the difference between gambling and auctioning.

The first crucial tip to winning penny auctions is to know how to manage your bids. Your goal should be to win as much as possible without spending a ton of money buying bids. Managing your bids means that you should already know how much you are willing to risk in order to win an item. The amount of capital you are willing to risk will determine how many bids you can use. Once you know how many bids you have to spend on an item, then you will be better able to manage how and when you place a bid. That will keep you from blowing away all of your bids in the first few seconds of the auction.

The next tip is to practice time management. When fighting in the trenches of penny auctions, you have two enemies: other bidders and time. Knowing when to bid is a must if you want to have success. Placing a bid when there is a lot of time left on the clock is never a good idea. You have to remember that the key to winning a penny auction is being the last one standing when the clock runs out and that each bid increases the amount of time left. It would be a good practice to wait until the last few minutes of the auction before you begin to bid.

The final tip for successful auctioning is to keep your emotions under control.Auctions have a lot of similarities to gambling, and just like gambling, your spending can get out of control. If you keep your emotions level, it will keep you from making rash decisions and blowing loads of cash. Keep your mind clear so that you can gage the behavior of the other bidders and outsmart them.

HOW TO AVOID SCAM SITES!

Penny auctions are a great addition to the web whether you want to win an item that otherwise you wouldn’t be able to afford or if you simply enjoy the thrill that comes with bidding in auctions. Unfortunately, scam sites have tarnished the reputation of the legitimate penny auction sites. However, there are ways that you can protect yourself from scamers and enjoy your auctioning without having to worry about losing your money due to dishonesty.

Checking the reputation of the auction site before you start spending your hard earned money is always a good idea. Chances are other people have tried the site before you and some of them have left reviews. The reviews are your way to gage whether a auction site is trustworthy or not. If a site is getting overwhelmingly negative reviews, then that is a clear indication that you should steer your business elsewhere.

Another tool you can use to protect yourself is checking the Alexia ranks of the auction sites. Alexia rank will give a solid view of how much traffic the auction is getting. If you see a huge difference in the amount of traffic Alexia is projecting and the amount of active bidders on the site, then warning signals should be ringing in your head. Some auction sites have been known to set up robots that automatically bid on projects in order to keep the auction going and inflate the price. That is known as shill bidding. You can sniff out those sites by comparing the traffic the site should be getting to the amount of users using this site.

CONCLUSION!

New legislation may come out later down the road that will officially make penny auctions gambling, but until then, it is a fun, exciting auction that allows one to win the item they’ve always wanted but couldn’t afford.Auctions are also quite lucrative for the site owners because of the pay-per-bid strategy they’ve incorporated. Penny auctions had humble beginnings with farmers who just wanted to get back at the banks who kicked them out of their house. More recently, auctions have enjoyed an explosion in popularity with the rise of the internet.

There are two main formats fora auctions, lowest and highest unique auction, however they both run on the same premise where the last unique bid wins the item. Winning a penny auction will require a certain amount of mental tactic and a bit of luck. However, you can increase your odds of winning by practicing certain techniques such as managing your bids wisely, learning how to work with the time, and keeping a level head and your emotions under control. When you combine those three strategies to your bidding plan, you will find that you win a lot more often.

It is important that you do your due diligence to protect yourself when participating in auctions. Not every auction is run by honest and trustworthy people. There are people out there who just want to take your money. You can protect yourself by ensuring that you only bid on sites that already have a very positive reputation from real users.

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Keep Your Day Job While Running a Home Based Business

If you come across anyone who tells you that a J-O-B is a negative thing, saying words such as “Just over Broke” or “A Job”, it is always best to thank them for their opinion and move on from them. While we can all agree that you will never get rich as an employee (well, maybe with the exception of an employee in a company that gives you stock/shares), we can also agree that we need to have income coming in as much as possible. We know that if time freedom is high on your list, you will never get that as an employee. Unless you are the owner of the company. But still, you need income coming in, even if it means getting it from a day job.There is nothing wrong with having a day job.Most of us know that there are negatives and positives when it comes to having a day job. The negatives are that you will have to commute, trade your time for dollars, endure psychological and physiological stress, office politics, after-tax income and so on. However, there are positives as to why you should keep your day job (within reason) especially if you’re still running a home-based business.The truth is, we all have to bring in money. It doesn’t matter whether you are an employee, a business owner, network marketer, songwriter, real estate broker, doctor – whatever. There is a saying that money isn’t everything in this world, but it sure does come close to oxygen. Let’s face it. Money isn’t everything, but it is important.Anyone who says “I don’t need the money” or “I don’t do it for the money” is actually lying to themselves and to others. If they do not need the money, then why are they still working at their jobs? If they don’t need the money and they love their jobs, why not work for free? Now, I can hear a lot of people tell me “that’s not fair, you have to be compensated for what you do.” Ahhh. So, that means money still is important. Most of the answers people would give are “I’ve got to pay the bills” or “I’ve got to take care of the IRS or CRA or creditors” and so forth.I’m guilty of this too, so I’m not pointing fingers. But it’s important to be aware of this. We all have to bring in money, and I mean legally. Whether that be a job or a business (that serves the world and helps people, of course).Most people are not cut out for entrepreneurship and that’s totally fine. But for those of us who have the entrepreneurial bug bite, the first important matter is to always remain grounded while remaining a visionary.When I mean remaining grounded, I mean being responsible. Having a home-based business and thinking that you will grow rich if you do it full time, does not give you the excuse to leave your day job when you have a massive amount of bills to pay. Even Bill Gates and Sylvester Stallone had to bring in some sort of income while they were obsessed with making their dreams come true.For those of us who are not familiar with Maslow’s Hierarchy, Maslow states that we must always satisfy our basic needs. Food, Shelter, Water, Clothing, etc. If you are not currently getting that from your home-based business, you need to bring in income. Even if it means bringing it from a job.There is nothing wrong with a job (unless the job is killing you and dangerously leading your stressful life to a cancerous result). Although you have to trade time for dollars, you are getting dollars and that’s a fact. You need to focus on your survival needs first and then build towards your thriving life.Anyone who puts down jobs either had money handed down to them, or they had forgotten where they came from. These are the people who do not respect life in general and it won’t be long before their table of success turns on them. Instead of putting down jobs, or people with jobs, they should inspire people and encourage people to go for their dreams. Not FORCE them.David Foster was flat broke once. Tony Robbins, Dr. Joe Vitale, Sanjay Burman, Loreena McKennett, Gordon Ramsay, the late Steve Jobs – they all started out with humble beginnings. But they never forgot where they came from. They worked hard and smart, and they never forgot that.We all are brothers and sisters on this planet. The only thing is that not everyone has the same energy amongst each other.If you want to build a huge home-based business and are starting out from scratch, here are some tips you can try:

If you are a daredevil and totally believe you can make it, go for it and take risks – but make sure the risks are the kind that you learn from and not die from.
If you have a full time job, keep it. But schedule your home based business around it, so that you have a balance. You still have to bring in money, especially if you need to finance your business. Unless you are 100% certain that you can pay it back, refrain from going for a bank loan.
If you don’t like your full time job and it is massively stressful (like office politics, violence, etc.), make sure you have enough in the bank to sustain yourself for a couple of months while you work on your home based business.
You can also apply to another full time job that you like, at least to keep yourself afloat. Note: Make sure it is a job that you can do and not one that you’re low on expertise for. You’ll find that you’ll have to spend a huge amount of time learning the skills from home if it does not help your home-based business. Otherwise, perhaps find something positive about it. Maybe the skills could be used in your home based business.
Join networking groups and promote your business. It doesn’t matter whether it is network marketing, direct selling, real estate, franchises, whatever. Just continually promote and network. Get in the habit of meeting people and having conversations.
If you have the time, join a Mastermind group. Find one that works best for you and that you can contribute and learn from.
Be aware of overtime hours from your job. If you’re going to get plenty of these, you might want to consider a home-based network marketing business. When you sponsor people, you can train them once a week or month and they can prospect while you work overtime at your full time job.
Master the Art of Automation – put your business on the internet, Master it and if you got it working, it will work on Autopilot for a certain period of time. Imagine making more money while you are at your full time job, or when you are asleep. Network Marketing also works beautifully with Internet Marketing.
Make sure to pay off your credit cards or other creditors. If you are already in the danger zone, consider credit counselling (don’t be embarrassed; we’re seeing a huge worldwide credit crisis more than ever in human history. The important thing is that you learn from your mistakes).
If you are severely burnt out, make sure you have enough reserves for a couple of months, so that you can resign from your job. Take time to relax, rejuvenate, read books on how to build your business or self-improvement. Go to a baseball/basketball game or even musical theatre. A trip to the great outdoors – whatever is a great meditation for you.
Consider focusing on your passions, even if life is going chaotic and crazy. Know that when you can find time to do what is considered a meditational moment for you, you will balance out your life.
Look at your job positively. You could take whatever skills and experience you’ve learned on the job into your home based business. For example, I work as a web designer and front end developer as a contractor for several clients, even though my business is in building residual income and health consultation for others. But it is through the web designer/front end developer jobs that I learned how to put together this website and make it dynamic. I would have never learned about the technology without it. So jobs are important and are still great income sources. There is also nothing wrong with loving your job either. I know some successful entrepreneurs who sometimes miss their old full time employment and wished there was a way to have both at the same time. If you enjoy your job, be proud of it. But if you can, build a home based business on the side so that you have a cushion when the economy changes again.We could spend a whole article on this, but the important thing to remember is that you must keep the money coming in, whether it is by your job, by residual income or passive income. Residual and Passive income is always best, but if you’re not getting these yet, you must bring in money, even if it’s from your job.When you prospect or network for your business, you do not necessarily have to tell others what you do at your day job, or what your job title is. You can tell them what your home-based business title is. If they get to know you more personally, you can mention that you have a full time job, but you’re working hard and smart towards working in your home-based business full-time.Remember, there is nothing wrong with a job. If it is the only source of income you have at the moment, it is the one that is going to help you provide food on the table for you and your family (if you have a family) as well as shelter, utilities and an internet connection, plus items for your home-based business (like laptops, nutritional supplements, phones, whatever.)You’ve got to start with financial security, so that you can focus on financial freedom. People who have financial freedom handed down to them will find their way to financial security fast, if they do not know how to get to and stay at financial freedom.Sure, a job is “just over broke”, but it’s better to be that than to be broke without any options!