If you are one of a number of people who are planning to start a home business on the internet, or if you already have one going, then you have to ensure that you have a steady flow of home based business leads to keep your business healthy and alive. With the world economy reaching all time low levels, many people are looking to create an extra income by setting up their own business via the internet; hoping to be more financially comfortable in a couple of years.One of the most successful means of acquiring home based business leads is to generate them yourself. But to do this you should ensure that you have the right infrastructure and system well set up. The first thing that you will need is a capture page that will give people some well researched and interesting information in exchange for their contact details.It could be anything informative that people would like to know like an e-book, or a free report that will make them want to give you their contact information. The capture page must have an opt-in form. Also see that you have an auto responder that keep giving them valuable pieces of information so that you are constantly in touch and with which you can build up a closer rapport with them.Collecting home based business leads is more or less similar to what people used to do in the days gone by to catch hold of business prospects or prospective buyers. The significance to leads cannot be emphasized enough, because it is these home based business leads that make or break your businessThe more number of home based business leads that you can gather will only bring in more sales. You can create lists of prospective customers by inducing the people’s interest in the company, product or services, thereby generating interests linked to your business.Another way to generate home based business leads is through an online press release campaign which will not cost you much either as there are many sites that publish press releases free of cost. If your press release is well written, it can be a really powerful tool to drive traffic your way. The pay per click advertising is also anther great way to acquire home based business leads.There are many programs that allow you to bid for certain keyword phrases and they pay you a specific amount every time a person clicks on your ad and visits your site. More over participate in forums and give genuine and helpful advice where ever and when ever needed and then add a link to your site on your capture page. You can be assured of quite a bit of traffic and home based business leads. The beauty of this system is that it does not cost you a penny for this effort!